January 6th, 2010 @ kadraoui
Due to a large increase in worldwide communications by means of television and the internet nowadays the importance of the “public picture” of a company is growing in importance. While before the commercial success and the responsibility towards shareholders was focused in decision making of companies, more and more of them discover CSR as a necessary instrument within the corporate strategy and corporate communications.
Corporate Social Responsibility can target different areas within a corporate structure or within corporate public behavior. Within the past years especially Corporate Social Responsibility towards the Environment has grown in importance.
A survey of AMR Research discovered that out of 150 companies, spanning multiple industries in the United States, UK, Germany, and France also close to 70% of companies have a dedicated budget for CSR initiatives, with 48% of companies having a dedicated budget for environmental initiatives. The survey was evenly spread across companies of all sizes, from those with less than $100M in revenue to those with more than $5B in revenue, with little variation in percentage dedicated to the initiatives because of size.
So what do companies and organizations expect from CSR and why is it becoming more and more an instrument of competition? It is because CSR is much more than spending money on the environment and talking about it, to demonstrate a “green attitude”. The benefits for the companies are spread over multiple areas:
► Customer satisfaction/loyalty
► To strengthen corporate brand and reputation
► Business opportunities (cost savings, improved profits)
► Compliance to regulatory requirements Moral imperative
► Board of directors enhancing their positive image
► Competitive advantage
► Strategic risk management
► To encourage product innovation
► To elevate employee morale
Contributing to the “Recycling for Charity” program in the Kingdom of Bahrain is a great opportunity for companies, to benefit from several aspects. “Recycling for Charity” is the only:
Bahraini organization, that provides waste segregation for free for domestics to schools, supermarkets and other major meeting points of the country.
► Bahraini organization, that claims to give an average of BD 15 of every ton of waste collected and sold to local charity organizations.
► Professional domestic and corporate waste management system that provides a broad media coverage for the program and its partners.
► Waste management system in Bahrain, that offers tailor made sponsorship and patronage packages to support the companies and organizations CSR campaigns and awareness programs.
Vote for the environment and segregate waste with “Recycling for Charity”. If needed, consulting for your corporate waste management is provided as well as tailor made solutions containing bins, containers, bailers, compactors and other advanced technology.
Put your CSR program into public by joining one of our sponsorship packages or support poor families in Bahrain with our patronage program.
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Tags: Corporate, CSR, Recycle @ Work